I got to Medellin in 2010.
I was 29, broke, uneducated, and a convicted felon.
I only had $2,000 on a credit card.
11 years later, I’ve made a fortune.
I have a 7 figure digital marketing agency, multiple high-end apartments, and other investments.
I’m going to go over 3 ideas based on my experience.
- Social Media Manager
- Influencer Manager
- SEO
1. Social Media Manager
Social media managers are usually responsible for developing strategies to increase followers, creating and overseeing social campaigns, producing content, reviewing analytics, and communicating with key stakeholders in a company.
As a social media manager, your specific responsibilities will depend on the size of your company. For example, while many social media managers at larger corporations typically approve copy or videos rather than create them, it’s common for social media managers at smaller companies to take on more content creation.
If you’re interested in working as a social media manager, your tasks may include:
Increasing followers and driving engagement: Boost a company’s profile on all active social platforms by increasing the number of followers they have and the amount of engagement (likes, comments, shares) they receive. You may be expected to develop written or visual posts to achieve both.
Strategizing content and campaigns: To drive engagement, you’ll be responsible for ideating (and sometimes executing) social campaigns that align with a company’s larger marketing strategies. You may also generate ideas for timely and evergreen content or repurpose user-generated content.
Analyzing data: In addition to creative work, you’ll also spend time analyzing data to draw conclusions about how a company’s posts and content are performing. This can include social listening—monitoring what social media users say about a brand or competitors.
Posting and monitoring social media platforms: Depending on the size of your team, you may be responsible for posting and monitoring all social platforms. In that case, you may need to schedule posts and observe followers’ responses. You may also be responsible for responding to comments and messages from followers.
Social Media Management Courses
- PAID: Coursera has a good course: https://www.coursera.org/learn/social-media-management
- PAID: Udemy has many: https://www.udemy.com/topic/social-media-management/
- FREE: HubSpot Academy: https://academy.hubspot.com/courses/social-media
- FREE: YouTube:https://youtu.be/q5ASe_sxRYI
Paid Social Media Marketing Courses:
- PAID: Coursera: https://www.coursera.org/learn/social-media-advertising-fundamentals
- PAID: Udemy: https://www.udemy.com/course/social-media-marketing-ads/
- FREE: Edx: https://www.edx.org/course/online-advertising-social-media
How to find clients right now…
- Boomers make up more than 80% of all small businesses in the U.S.
- Friends, Family, and Acquaintances
- Google Maps
- Work on your pitch, “Hi, my name is Andrew. I handle a couple of social media accounts for people in the area, and Iooking to expand. Are you looking to get more customers through Social Media?”
- How much do you charge?
- What you pay me doesn’t matter. What I’m looking for is to gain experience while making you money.
- Well, it depends on what you’re looking for.
- Do you currently have social media accounts?
- Which ones?
- Do you drive any sales through there?
- Work on your pitch, “Hi, my name is Andrew. I handle a couple of social media accounts for people in the area, and Iooking to expand. Are you looking to get more customers through Social Media?”
2. Influencer Manager (Middleman)
You can do this job anywhere in the world.
Many influencers run their business by themselves. This is your opportunity to reach out to them and let them know that you’ll help them increase their reach.
- Understand the influencer’s needs
- Some already have a large following and are looking to increase revenue
- Through sales of their own products
- Through new products
- Sponsorships
- Live appearances
- Etc.
- Some are small, like me, who are looking to build an audience.
- Through partnerships
- Exposure
- Podcasts
- YouTube channels
- Other influencer’s pages
- Some already have a large following and are looking to increase revenue
3. SEO – Search Engine Optimization
Many small businesses do not work on this at all.
- Learn local SEO for Google My Business
- Learn what On-Page SEO is
- Learn what Off-Page SEO is
- Learn what Google wants you to know.
- Google’s Search Engine Optimization (SEO) Starter Guide
- Learn about different Content Management Systems
- WordPress
- SquareSpace
- Wix
- Etc.
Learn how to do Competition Analysis
- Free Tools
- Ubersuggest
- Google Trends
CONTENT: For any website, content is king.
- Sell per word ($0.20 – $0.50 per word)
Conclusion
The fact of the matter is that there are opportunities out there for anyone, with any background, to make more than just a living while living in Colombia.
Take me for example. I had nothing when I got here. I wasn’t educated, I had a criminal record, and I had no corporate experience. Now I live a very good life. Yes, it took me 11 years to get here, but it’s been a very fun ride.